Let’s say you have a key position at a major Biotech company in the Pacific Northwest region of the country. Let’s also say that you are a major decision maker in establishing and moving forward your company’s communications efforts. Lastly, let’s say you have a very detailed job description; yet on your first day of your new job, you go right to Google, and type in keywords, that will help you establish some kind of communications at your company.
Let me stop you right there. I just went to google and typed in Corporate communications and I located exactly 18,600,000 pages for the topic. Wow! So that must mean that what these sites write about should be your company’s communications bible? No, really it should not.
When establishing your company’s corporate communications plan you should have a Technical communications plan ( left to those in your company’s Quality Assurance Department), and then you should really invest into a really good creative Communications team.
Why? Because people need creativity in their everyday lives. They spend more than 40 hours working to build your company’s revenue, and through creative and effective communications, you are deeply investing in them. Now when I say creative communications what exactly do I mean? I am so glad you asked.
Types of Creative Communications:
1. A company blog where people can post their personal needs.
2. Create a Company support committee where people lead the efforts of checking in on employees that are going through various life issues ( adoption of a child, going through a death of a close one, or undergoing a death themselves.
3. Establish quarterly company events; forget about annual events. People like to see and touch each other and feel a part of a team.
4. Its important that the CEO of the company takes a active role in helping with the company newsletter. While another employee will head this effort; people love to feel directly connected to their “ultra” boss the CEO. Many CEOs have a untouchable aura…and this does no good for anyone.
5. Company Meetups—Many people may have some of the same issues across departments. These same people may be located in different locations, it would be helpful to have ongoing Meetups, where people with like professional issues link up and solve their own problems. Example: Say employees have issues with Time Management; they meet up; and together they invite a professional out to coach them.
6. This list could go on and on…but your company needs a Full-time communications staff; to ensure that everyone at the company is in the know; and overall they simply feel connected. This is a weekly task, and a fully engaged person is best suit to drive this goal home!
댓글 없음:
댓글 쓰기